It goes without saying: "We can take comfort in knowing our customers will immediately call 9-1-1 when they need us."
- Can you say with comfort that you know how to reach your customers when an emergency doesn't exist?
- Is your emergency-service organization meeting your customers on a good day, or are you just responding to their emergency needs?
- Are your members making opportunities, or taking opportunities, when it comes to meeting with your customers on a good day?
Unfortunately, more times than not, as we move through our hectic days in the world of fire and EMS, we sometimes get caught in the trap of only interacting with our customers as the result of an emergency. If not then, in many instances, we only deal with the customers when they inquire about something or when we deal with the occasional complaint.
Whether you realize it or not, you're in the marketing business, and having the knowledge, skills and abilities to successfully market your organization's positive brand is critical.
For more on this topic, attend Chief Mark Nugent’s session on Wednesday, Aug. 26, at 8:30 AM, as an Executive Chief Officer Level 1 course in the Officer Development Program at Fire-Rescue International.
Learn valuable and proven strategies that can be easily implemented by an emergency-service organization of any size, be it a small volunteer organization or a metro-sized department. Participants will also be taught the value and requirements of creating a community fire and life safety coalition for their emergency-service organization.