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Video
Five tips for dealing with a communication crisis.
This video explains the important link between social media and crisis communication.
In this video, 10 rules are established for dealing with crisis communication.
Guide/ toolkit/ template
A toolkit on how to promote a positive public image for fire/EMS departments.
Article
Defines crisis communication and discusses the three pillars that lead to a successful outcome.
An introduction to crisis communication and how it affects the long-term success of your organization.
Guidance to assist in first 100 days as a new or interim chief.
Don’t end up on a list of worst PR nightmares over a crisis that can easily be averted. Here are 13 golden rules of PR crisis management as recommended by members of Forbes Agency Council.
Firefighters should remember to be kind and to keep their professional life off of social media.
How you handle social media during a crisis can truly make or break your brand if you’re not prepared.
Customer Service
Volunteer fire departments have customers in the form of the community they protect and how they serve them matters.
6 Resources
Marketing & Media
Successful volunteer departments know how to "sell" themselves.
23 Resources
Politics
Because public safety is a primary concern of local government, volunteer fire departments should understand how that government works.
10 Resources