Social Media Toolkit - How to use and manage social-media sites

The National Workforce Solutions' Social Media Toolkit consists of many resources to help you use and manage social media. All or some parts of this toolkit may apply to you and your department. Our goal is to offer guidance that will benefit your department when it comes to navigating social media.

Social Media Handbook

The Social Media Handbook provides an in-depth look into how to use and manage some of the most popular social-media sites. It also offers tips on how to improve the amount of followers you have and on how to find success in accomplishing your goals for these sites without consuming all of your time.

Part 1: Introduction and Social Media Policies

Part 2: Facebook 101

Part 3: Twitter 101

Part 4: LinkedIn 101

Part 5: Instagram 101

Part 6: Social Media Management

Social Media Webinars & Presentations

Using Facebook for Recruitment and Retention (Webinar 2017)

These Digital Tools Will Make You a More Efficient Fire/EMS Leader (Presentation 2017)

A Digital Toolkit to Help Your Department's "Do More With Less" Dilemma (Webinar 2016)

Social Media Issues in the Fire Service (Webinar 2012)

Social Media Articles

4 Tips for Using Social Media to Engage Your Community (2014)

Using Social Media in Fire and EMS (2013)

It’s our sincere hope that you find this toolkit helpful in your social-media endeavors. Should you require additional help beyond this page, we recommend turning to individuals near you who are active on social media. This may include your children, grandchildren, a young recruit or any tech-savvy member. You can also always reach out to the International Association of Fire Chiefs for assistance.